Concept
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/5d9a7cca-c75e-444a-95b8-983c1780ed1a_rw_1200.png?h=07e97f3d034b9581c712a2177dbab62e)
Ideation Process
![initial logotypes](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/a8e7cc23-4161-473e-9688-d575826b0b54_rw_1200.png?h=71d8e940577e56bf15cbb8d41e2f9991)
initial logotypes
![alternatives](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/d2d9956d-adef-44a4-a583-96fe97103c63_rw_1200.png?h=b99b03daf7be05cd409276fe75a3c998)
alternatives
![emblem trial](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/674bf7a3-cc23-4a81-8739-8d60ed21daff_rw_1200.png?h=f6c18a81ad49fab9dcf32b3283eaed1f)
emblem trial
![initial bowls](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/71916f82-a793-4877-8e3d-e9b7e9c06026_rw_1200.png?h=b92635d60ecf5ef0000fbc4c4a19e8b6)
initial bowls
![noodle bowls](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/33435f28-0807-4735-874d-bc900b278b5b_rw_1200.png?h=9184e99e54b3f7feba7a86c7bbcf9552)
noodle bowls
![finalized sketch](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/21255f91-13be-4c64-b4a9-cc29a9c90dcf_rw_1200.png?h=67e28f7b42575d7eb0cf3f781e9661d9)
finalized sketch
Logos
![Main Logo](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/e4a63af9-ce3a-4bf8-83b3-a559f091ab71_rw_1200.png?h=66d72b41f30a073df238a6ab4cf5a835)
Main Logo
![Vertical Logo & Emblem](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/d1148261-9954-4877-a87b-2e73ae8769d0_rw_1200.png?h=a462099ee6ca44008b894a74db83a81a)
Vertical Logo & Emblem
![Details](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/82f3f1b9-a6ec-4af4-8c06-d53c43f8cc62_rw_600.png?h=3c2668bbd747eb4e0a7281eade3da328)
Details
Variations
![Negatives](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/e72959d9-164c-42e8-bdb5-d88744f37df5_rw_1920.png?h=937f125e009eb38283419e06530950c3)
Negatives
![Monochromes](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/4ec9b0b5-9cb6-48c2-a82b-f7dc31f206fa_rw_1920.png?h=0b67b57001b69f17d8de7fa59653d320)
Monochromes
Constructions
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/fe7d9ac3-eb7b-4077-b54e-f2335d0de11d_rw_1200.png?h=bdfcddbae9ef57ade27da735c29b7d7d)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/56b9b083-6ac8-4c6e-a564-08f9a29bf273_rw_1200.png?h=2358c763d96971b4af8ed2f6578fb678)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/0f69bb37-5154-4314-afeb-0b7cfcbd809f_rw_1200.png?h=608a9a522fd9790535e99b619591767d)
Pattern Work
![Pattern Logo](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/34bf709b-ed3b-480f-9c96-b422886ffe89_rw_1920.png?h=f258c1554cfebb22989c030ff61e7c7d)
Pattern Logo
![Main Pattern](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/4d2a09a0-68bc-43ef-8930-34158c5ccedd_rw_1920.png?h=a5f985e22480230eec4b90dbb630b0c4)
Main Pattern
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/565dc422-c761-4358-bfc6-8e94dcadda14_rw_1920.png?h=78823fc55928e1a4d0c8693d165f5e88)
Traditional Pho Bowl
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/22ae5cd1-704e-4bdf-9e83-481ba2b2879d_rw_1200.jpg?h=4a0cef05996461d7e411ae10e2cb68aa)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/1066ff29-11cb-448e-bd19-8ac3ea917bcc_rw_1200.jpg?h=7209f1a90cf933a6c4a9d9b5b25a9c94)
Mockups
Façade & Signs
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/acba0814-7554-457f-b6de-de0ac0ddb265_rw_1920.jpg?h=db37b23d1406df329b52625b9d62d86f)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/1ef6065f-a9da-45e5-8ba4-7ac1a1a55702_rw_3840.jpg?h=c800d615ef4680eeda004f67f8155fb0)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/3bd4e839-ed68-46ae-bb58-32fb5463a46e_rw_1920.jpg?h=2d19e3c3cf6ec60e1a050e8b9bb66577)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/6e6ce5f9-fb10-4439-82dc-3ae48b0622cd_rw_1920.jpg?h=307db4fe74dce029a9eeaf79c8c629fd)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/3e941440-ce79-432d-9f77-59955021b70c_rw_1920.jpg?h=caee40fd24cbe464bcac7f16996a3940)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/f6aeef94-71c4-44af-b452-cc3d4dd8ed38_rw_3840.jpg?h=2d60385b58c66f7284a2a605f15f8470)
Textile Products
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/c816d7a6-c569-4bc3-871d-2f7a2e982716_rw_3840.jpg?h=5b0ef92be5c3b56c01407efa9b37ba12)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/e72d44f7-5466-4286-9b52-cda25619fe90_rw_1920.jpg?h=07c91c13c68fa2959cfa27fab6c2cd2a)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/c798de52-ca6b-473f-adee-5213b19cae1e_rw_1920.jpg?h=9d4b668fc3696b7344336f10fab6db50)
Take-out Items
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/9c7934ed-029d-457e-b667-36c42377bd5b_rw_1200.jpg?h=64b1dd028cda768b2cb9aa399a66fa5c)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/a3d288bb-ae2e-4111-8c63-4e7e81e53552_rw_1200.jpg?h=17eeae59a9495994221b7f398e98d638)
![](https://cdn.myportfolio.com/0d0572e3-cdb5-4fcb-9850-6a4118a975b6/b8748496-59b1-4688-bcb2-d6d145a19f76_rw_1920.jpg?h=ad47a42f87b276f88b6c33f63516d5ab)